Count me in as an avid fan of the IamElemental action figure line. This is a winner on multiple levels. First as someone who grew up on the 3.75 or 1/18 action figure scale, I know quality when I see it. The figures are really well made. Solid construction and durability. The articulation and posability of the figures are very good--especially for the price. Arms and legs move but are not likely to break easily. The figures come with additional accessories that add to the play and adventure options.
As an action figure they are excellent. Based on size and construction they are compatible with current Star Wars, Halo, GI Joe Retro figures, and Fortnite. They also have superior articulation to the Super 7 reaction line (that has improved greatly since its launch. They are wonderful on their own and they lend themselves to customization.
Another point I want to praise is a selling point of the creators of this figure line. The female heroines are realistically proportioned. The figures depict healthy, fit human women. These figures are not overly sexualized or a Barbie Dream of unrealistic and probably unhealthy proportions.
Lastly I love the story of a small business creating a successful product that brings joy to children--boys and girls alike. I hope they continue to succeed.
The thoughtful naming and messaging behind the figures is both creative and noble. You root for this company because its owners were inspired to make fun toys that send a positive message. They succeed on all fronts. I think I want to buy some more.
Toy industry experts have signaled a trend to larger action figures in the 2020s. IamElemental has one of those as well. But for those who love 3.75 scale figure, IamElemental is a hit.