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2018 Action Figure Finalist

Toy of the Year Awards

If you give a girl a different toy,

she will tell a different story.™

Shared,
everyone’s powers grow stronger!™

Every child should be given the tools to fight whatever…life throws in their way.”  

– Behavioral Therapist

Blog

The Line of Duty: Broken Toys Can Be a Customer Service Opportunity

The Line of Duty: Broken Toys Can Be a Customer Service Opportunity

In 2015, I wrote a LinkedIn article that started: My name is Julie Kerwin, and I am addicted to customer service. Trust me, it came as a surprise to me, too.... Read More
Posted on By Julie
The One-Third Rule: Tackling Trolls on the Internet

The One-Third Rule: Tackling Trolls on the Internet

“Do people actually think that [these] are real reviews and customers? No Iamelemental, they dont [sic].  We all know its you stuffing your own reviews, and do you know why? Because... Read More
Posted on By Julie
The One-Third Rule: Tackling Trolls on the Internet
IAmElemental Marks Veterans Day With New "Elements of Power Workbook" Featuring Courage & Wisdom Female Superheroes

IAmElemental Marks Veterans Day With New "Elements of Power Workbook" Featuring Courage & Wisdom Female Superheroes

This Veterans Day, IAmElemental, the toy company that pioneered strong, healthy female action figures, debuts a new children's activity book, the Elements of Power Workbook.  All profits from workbooks sold... Read More
Posted on By Julie
Four Ironies & a Funeral: A TEDx Epiphany Reaffirms a Startup's Mission

Four Ironies & a Funeral: A TEDx Epiphany Reaffirms a Startup's Mission

I recently had the opportunity to give my first TEDxYouth talk. I hope that it wasn’t my last. I want a do-over. No, I wasn’t totally terrible. However, I tripped... Read More
Posted on By Julie
Four Ironies & a Funeral: A TEDx Epiphany Reaffirms a Startup's Mission
The Read-Aloud: Superpower, Secret Weapon, Savior

The Read-Aloud: Superpower, Secret Weapon, Savior

I am very lucky. I own a company that sells Superpowers: the sort of powers that reside inside us all. So, basically, I get to celebrate the best of humankind... Read More
Posted on By Julie
Not a Pivot, More a Plunge: A Startup Story Shifts

Not a Pivot, More a Plunge: A Startup Story Shifts

Early last year, I found myself unexpectedly accepting a Rising Star award at the annual Women in Toys gala. Unprepared and overwhelmed, I delivered an acceptance speech that can best... Read More
Posted on By Julie
Not a Pivot, More a Plunge: A Startup Story Shifts
The Jim Henson Company to Develop Kids Series Based on IAmElemental’s Female Action Figures

The Jim Henson Company to Develop Kids Series Based on IAmElemental’s Female Action Figures

HOLLYWOOD, Calif., Nov. 7, 2017 /PRNewswire/ — The Jim Henson Company announced today it will develop a new animated children’s television series based on the popular female action figures by IAmElemental.... Read More
Posted on By Julie
The Unsexy Startup: 3 Years, 3 Lessons

The Unsexy Startup: 3 Years, 3 Lessons

This month marks the third anniversary of the date that my company, IAmElemental, transitioned from a successful Kickstarter campaign to a bootstrapped startup. How’s it going? I’m glad you asked.... Read More
Posted on By Julie
The Unsexy Startup: 3 Years, 3 Lessons
Kickstarter: The Gift That Keeps on Giving

Kickstarter: The Gift That Keeps on Giving

I talk about Kickstarter a lot. As a self-funded startup whose only outside funding source has come from Kickstarter Backers, IAmElemental’s birth - its very existence - was fertilized by... Read More
Posted on By Julie
Female Action Figure Pioneer Julie Kerwin of IAmElemental Named a 2017 Wonder Woman by Women in Toys, Licensing & Entertainment

Female Action Figure Pioneer Julie Kerwin of IAmElemental Named a 2017 Wonder Woman by Women in Toys, Licensing & Entertainment

Julie Kerwin, Chief Elemental Officer of New York City-based toy startup IAmElemental, received a 2017 Wonder Woman Award in the Rising Star category from Women in Toys, Licensing & Entertainment... Read More
Posted on By Julie
Female Action Figure Pioneer Julie Kerwin of IAmElemental Named a 2017 Wonder Woman by Women in Toys, Licensing & Entertainment