This Veterans Day, IAmElemental, the toy company that pioneered strong, healthy female action figures, debuts a new children's activity book, the Elements of Power Workbook. All profits from workbooks sold during the month of November will support United Through Reading, an organization that connects military families who are separated -- for deployment or military assignment -- by providing the bonding experience of shared storytime. In addition, on Veterans Day, observed Monday, November 12, all profits from all sales at IAmElemental.com will benefit the charity.
"IAmElemental's special-edition Elements of Power Workbook features our award-winning Courage and Wisdom female action figures. It introduces girls and boys to the positive and powerful messages of the IAmElemental universe, helping them explore character-building concepts and strengthen their own superpowers," said IAmElemental's Chief Elemental Officer Julie Kerwin.
"IAmElemental's Veterans Day promotion honors my husband's grandfather, who turns 96 years old this November. Joe is a World War II veteran who served as a gunner on the beaches of Normandy on D-Day and fought in five other battles under General George S. Patton including the Battle of the Bulge. We are grateful for his exceptional Courage and for that of Veterans everywhere who serve our country," said Kerwin.
"Because we believe that 'Literacy is the Ultimate Superpower,' IAmElemental is especially thrilled to partner with United Through Reading, an organization that honors veterans like Joe and supports children's literacy. Their 40 Million Stories campaign gives deployed parents an opportunity to record themselves reading stories aloud for their children back home," Kerwin added.Founded in 2013 and based in New York City, IAmElemental is a privately held, women-owned small business. The company is currently in development with The Jim Henson Company on a new animated children's television series based on its popular female action figures.