In support of Childhood Cancer Awareness Month this September, IAmElemental, creator of the first female action figures designed specifically for children, is bringing its superheroes to the fight against pediatric cancer. The company's popular Courage Core Power female action figures – modeled on Joan of Arc and embodying Bravery, Energy, Honesty, Industry, Enthusiasm, Persistence and Fear – are being deployed to comfort and inspire children and their families affected by these devastating diseases.
"Like so much in the IAmElemental universe, our association with childhood cancer comes from our close relationship with our customers," said Chief Elemental Officer Julie Kerwin. "Fourteen-year-old Anna Bosma of Harbor Springs, MIwas an IAmElemental superfan – a collector of our Series 1/Courage female action figures who eagerly awaited the release of Series 2/Wisdom this fall. Upon learning from her grandmother that she was unlikely to see their release, we sent her an advance set of our newest figures. Sadly, Anna succumbed this summer after a four-year fight. Our Buy One, Donate One program honors her legacy, and her wish that IAmElemental figures be shared with others. Anna understood - more than I could ever dream - about Courage and Superpowers and Character. And it is Anna who continues, every day, to push us and inspire us. We are so grateful to Anna's parents, Buck and Heidi Bosma, for allowing us to celebrate Anna's life this way, and for offering to work with us to bring Courage to children and families like theirs."