2017 Toy of the Year finalists have been announced by the Toy Industry Association – and IAmElemental, creator of the first female action figures designed specifically for children, has been selected in the Action Figure of the Year and Rookie of the Year categories.
The Toy of the Year Awards are presented by the Toy Industry Association (TIA), the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. Finalists were selected by a panel of toy and play experts, retailers, academics, and journalists."Our fans love IAmElemental because we bring something extraordinary to the toy aisle: action figures with healthy body types, forward-thinking design, and superpowers based on character traits like Bravery, Honesty and Curiosity. As a startup company, we are so honored by this industry recognition for our Series 1/Courage female action figures, and we are thrilled that Series 2/Wisdom has joined them on toy store shelves in time for the holidays," said Chief Elemental Officer Julie Kerwin.