The Line of Duty: Broken Toys Can Be a Customer Service Opportunity
In 2015, I wrote a LinkedIn article that started: My name is Julie Kerwin, and I am addicted to customer service. Trust me, it came as a surprise to me, too. When I first embarked on my entrepreneu...
The One-Third Rule: Tackling Trolls on the Internet
“Do people actually think that [these] are real reviews and customers? No Iamelemental, they dont [sic]. We all know its you stuffing your own reviews, and do you know why? Because you have a nea...
This Veterans Day, IAmElemental, the toy company that pioneered strong, healthy female action figures, debuts a new children's activity book, the Elements of Power Workbook. All profits from workb...
Four Ironies & a Funeral: A TEDx Epiphany Reaffirms a Startup's Mission
I recently had the opportunity to give my first TEDxYouth talk. I hope that it wasn’t my last. I want a do-over. No, I wasn’t totally terrible. However, I tripped over my words enough that I totall...
The Read-Aloud: Superpower, Secret Weapon, Savior
I am very lucky. I own a company that sells Superpowers: the sort of powers that reside inside us all. So, basically, I get to celebrate the best of humankind on a daily basis. I am also lucky beca...
Not a Pivot, More a Plunge: A Startup Story Shifts
Early last year, I found myself unexpectedly accepting a Rising Star award at the annual Women in Toys gala. Unprepared and overwhelmed, I delivered an acceptance speech that can best be described ...